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Georgian Wine Agency to expand its Marketing campaign In USA

Tbilisi: In an Important announcement, The National Wine Agency of the Republic Of Georgia declared to expand its Marketing campaign in the United States of America. This campaign will be for the year 2024.

Tamta Kvalaidze, head of the marketing and public relation department of the National Wine Agency of Georgia, hold many meeting in the United States of America. He also met the vice president of the American Marketing Company Colangelo and partners in Houston.

It is worth mentioning that the National Wine Agency of Georgia will also hold continue marketing events in the USA on Georgian Wine in 2024. This marketing campaign will also include a consumer-oriented media campaign.

The representatives of the Georgia, wine agency expressed hopes for a boost in wine sales. Notably, the wine market of the United States of America is one of the largest consumers of world-famous wine brands.

Tamta Kbalidze further stated that we are planning to cooperate with the leading media houses and PR firms such as CNN, Wine Enthusiast, wine&spirts magazine, the New York Times and others to make the Georgian Wine famous and popular in every nook and corner of the USA.

On the other hand, Paul Yanon, the vice president of the “colangelo&partners”, said the interest in Georgian Wine is growing every year in the wine market of the United States of America.
He further said that our future goal is to make Georgian Wine more popular and make it enter into the category of competitive wines.
Notably, “Colangelo & partners” is the largest marketing company operating in the US market. Moreover, the company has been operating in the US market for the last 15 years.
This marketing company has created many strategies and plans for the promotion of Georgian Wine. This will ensure the increase of the popularity of Georgian Wine and further boost the demand for Georgian Wine in the United States of America

The National Wine Agency of Georgia, in previous years, also made many efforts to make Georgian Wine More popular in the countries of region as well as at the international level.

Zurab Kvaratskhelia

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