Georgia: The National Tourism Administration (GNTA) held a meeting with representatives of domestic and inbound tourism companies working in adventure tourism. At the meeting, representatives of the private sector got familiarised with the hiking project “HIGHLANDER Svaneti, Georgia”.
“HIGHLANDER Adventure” is a global long-distance hiking project which is held in different countries of the world. This year, the project will be organized in Svaneti for the first time in Georgia. The hike will be held from Becho to Ushguli on August 25-27. Hundreds of local and foreign travellers will take part in the event.
“The National Tourism Administration supports the holding of HIGHLANDER GEORGIA. It is important to implement such large-scale projects in Georgia. This project allows adventure tourism followers to learn more about Georgia and test their abilities in hiking and various adventure destinations. This is an additional opportunity for tourism companies to diversify their products and offer to the tourism market,” said Ekaterine Kolbaia, Head of the Internal Tourism Stimulation Division of the National Tourism Administration.
HIGHLANDER aims to promote hiking in the community as a healthy lifestyle.
“As part of the HIGHLANDER preparatory campaign, we met with adventure tourism companies today and introduced the details of the project. Manager Tevdore Makashvili.
“HIGHLANDER GEORGIA” is implemented with the support of the European Union, Sweden and Austria within the project GRETA. The project partners are the National Tourism Administration of Georgia, TBS Bank, Mestia Municipality and Svaneti Location Management Organization, and Shan Land (established with the support of the European Union, Sweden and Austria under the GRETA project). The social media partner is “Spend 4 seasons in Georgia”.