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Monday, January 20, 2025

Consumer-informed decision-making is important in e-commerce sector

Within the framework of its obligations under the association agreement with the European Union, Georgia has taken significant steps to regulate itself legally and bring the country closer to European standards.

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Within the framework of its obligations under the association agreement with the European Union, Georgia has taken significant steps to regulate itself legally and bring the country closer to European standards.

Protecting consumer rights in e-commerce is one of the most important legislative reforms in this process, which aims to strengthen consumer protection, promote business-consumer relationships, and advance the country’s economic growth.

It is worth noting that with technological advancements, the digital market is expanding daily, and e-commerce has made trading even more convenient. Consumers’ access to the merchant has increased, and online merchants can offer a wide range of goods and services indefinitely. Therefore, it was necessary to adjust the processes to maintain the balance of the business-consumer relationship.

As a result, the Georgian Parliament adopted the “Consumer Rights” Law of Georgia and the “E-Commerce” Law of Georgia, which effectively protects users/service receivers as the weak side of the contract in the trade sector. Therefore, in case of legislation violation, both legal and natural persons have the right to apply to the Georgian Competition and Consumer Protection Agency (GCCA) and defend their rights.

It is important to note that the use of e-commerce in Georgia is increasing daily, and the number of users in the agency is growing daily. According to statistical data, 70% of consumer statements are related to online trading.

The GCCA has played a pivotal role in protecting consumer rights in the e-commerce sector. Its significant decisions have addressed violations and potential violations by e-commerce platforms, instilling a sense of security and confidence in the system among stakeholders.

For the benefit of customers, GCCA signed a conditional liability agreement with the following companies: Glovo, Wolt, and Extra. Ge, Vendoo. Yeah, Profy. Ge, tkt. Ge, and billet. GE. These platforms have been instructed to fully comply with the law of their trading policies and restore user rights allegedly violated.

GCCA’s decisions will allow consumers to make informed decisions about entering into contracts.

If consumers believe their rights are being violated, they can complete a special complaint form at consumer@gcca.gov and email it to https://gcca.gov.ge/index.php?m=401 ge. They can also call the GCCA hotline at 15 20 for more information.

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