Levan Mekhuzla the chairman of the National Wine Agency of Georgia announced the approval of a new program to promote the Georgian wine in the local markets in a meeting with different stakeholders. The government of Georgia has approved the plan that came into force on April 22, 2024.
The program namely “State Program for Promotion of Georgian Wine Production on the Local Market” was approved by the Government of Georgia on April 8 this year and finally came into force on April 22.
According to the chairman of the national wine agency, Levan Mekhuzla, this will be a big boost in the direction of promoting Georgian wine in the local market after the complete implementation of a new project. He during this meeting also introduced the purpose and conditions of the program to the representatives of the wine-making associations working actively across the different parts of Georgia.
While disclosing the in-depth details Levan Mekhuzla said ,“The main aim of the program is to make policies for the financial support of wine production promotion activities in the local market more flexible and transparent. Within the framework of the program Georgian wine festivals, thematic exhibitions, competitions, and educational events will be financed throughout the country shortly as well.”
The interested person who wants to avail benefits under the new scheme must visit the official website of the wine agency. The program details, terms and conditions of co-financing exhibitions-festivals, contest-related event organizers list, and the amount of payments, a list of documentation can be viewed at the official site. Additionally the interested can submit their request through the official website as well
It is to be specifically mentioned that to promote Georgian wine and other wine production on the local market with the organizational and financial support of the National Wine Agency many events are being held throughout Georgia.
