In order to increase the export potential of Georgian wine and diversify markets, with the financial and organizational support of the National Wine Agency, in 2025, Georgian wine was presented at 58 exhibitions-festivals and 322 tastings-seminars in 21 countries around the world.
The list of countries is as follows: USA, Spain, France, Italy, Germany, China, Japan, Slovenia, Great Britain, Denmark, South Korea, Norway, Poland, Austria, Belgium, Netherlands, Finland, Brazil, Armenia, Canada, and Uzbekistan.
Last year, 18 wine tours were held in Georgia with the participation of foreign professionals. The groups included wine masters, experts, sommeliers, importers, representatives of the HORECA sector, and the media, who are highly interested in finding new partners in Georgia, which is important for the awareness and growth of Georgian wine exports.
Wine tours were carried out from Germany, Japan, China, Poland, Great Britain, Sweden, Finland, and the United States of America.
Within the framework of the State Program for the Promotion of Georgian Wine Production in the Local Market, a total of 32 events were held in Georgia, including 30 exhibitions-festivals and 2 competitions; the aim of holding these events is to promote Georgian wine, the potential of wine tourism, and the growth of wine consumer culture.
Within the framework of the State Program for Co-financing of Marketing Expenses, in 2025, 9 wine companies received a total of 692,969 GEL as co-financing.
According to the terms of the program, the mentioned companies participated in international exhibitions and festivals, various formats of events presenting Georgian wine, and as a result of the mentioned marketing activities, the volume of exports increased towards the markets of America, Europe, and Asia.
Only those companies that export to various countries of the world (except for the CIS and GUAM countries) and to priority markets receive co-financing of marketing expenses.
The above-mentioned activities were carried out within the framework of the “State Program for the Promotion of Georgian Wine”, the budget of which in 2025 amounted to 17.4 million GEL.
