New York displays Georgian wines, alcoholic beverages at Vinexpo America fair

The National Wine Agency of Georgia announced earlier on Thursday, March 10, that dozens of Georgian producers of wines and alcoholic beverages have presented their products at Vinexpo America, taking place in New York between March 9-10.

Vinexpo America is dedicated solely to wines from all over the world, and Drinks America features spirits, beer, sake, ready-to-drink, and related industry products and services.

Both Vinexpo America and Drinks America provide exhibitors and buyers with the greatest and most comprehensive experience. The co-located events expand the categories of products available for one-stop sourcing, broadening the opportunity and attracting more customers looking to buy from a variety of ranges. The events support the entire beverage alcohol industry, creating an efficient format to connect, conduct business, and showcase and discover products.

According to the Georgian National Wine Agency, the show was the largest international presentation of Georgian wine and other alcoholic beverages since the start of the COVID-19 pandemic.

Moreover, Levan Mekhuzla, Head of the Agency, said market diversification and increased export potential is our main task. This exhibition is another best opportunity for Georgian wine and spirits manufacturers to find new trading partners and customers.”

In 2022, Mekhuzla promised that the Agency would continue to organise events in the US to promote Georgian wine actively.

Additionally, the US is one of the most significant strategic markets for Georgian wines, with exports surpassing 1 million bottles in the last year, a record high number in the history of independent Georgia.

The National Wine Agency supported the participation of Georgian wine producers in the New York event.

Furthermore, earlier in February 2022, the Georgian Ministry of Agriculture and Environmental Protection announced that the exports of wine in Georgia had increased by 51% in the country in January 2022 as compared to the same period from last year.

The Georgian country had exported approximately 5.3 million bottles of wine to 35 different countries in the first month of 2022.