Tbilisi: The Caucasus International University, on the 19th of December 2023, hosted a seminar on marketing. This was held under the theme of “Unveiling the subconscious: How marketing Campaigns affect Consumer decision making”.
On this occasion the marketing specialist Tamaz Gocheashvili addressed the attendees. He spoke on the various aspects of marketing especially the importance of Marketing campaigns and customer behaviour.
The key speaker of the seminar also described the tricks and psychological behaviour that affect the decision-making of the customer.
Caucasus International University also took to their social handles and provided information regarding the hosting of this lecture as per the university’s official Facebook page: “On December 19, a public lecture was held at the Caucasus International University on the topic: “Unveiling the subconscious: how marketing campaigns affect consumer decision making was held “.
At the meeting, marketing specialist Tamaz Gochelashvili spoke about the importance of marketing campaigns and customer behaviour. The speaker explained in detail the tricks and psychological behaviours that affect the human subconscious and ultimately define user behaviour”.
It is to be specifically to be mentioned that during the lecture a presentation was also given. In this Presentation various aspects of the theme were discussed in detail.Speaking on the occasion a key speaker said that the types and scale of marketing is the deciding factor in increasing sale. Moreover, the advertisement should be continued and should be held for a long time.
Regular and long campaigns play a significant and vital role in growing sales. There was also a discussion on the digital methods. As the world has turned into a global village with the advancement of technology the role of digital tool also become very important in the present time.
Digital tools can play the main role in spreading information regarding products and services to a large number of people and areas.The students also asked their queries on digital marketing. The key speaker of the lecture, speaking specifically on this issue, said that although artificial intelligence has emerged at a large scale, manual and traditional methods of digital marketing can not be ignored as well.
Due to the availability of vast information it is very difficult for the customer to sort out the right information. So the creation of real information relating to products and services is very important.As per the main speaker of the lecture keeping customer engagement is more important than attracting the customer towards the products and services.
It was underscored that Marketing strategies should also be made in such a way that they identify the basic needs of the customer. At the same time, a marketing campaign should highlight the needs of the customer and how the products and services can address that particular needs of the customer.
At the end of their seminar University students said that this was a productive session and they learned a lot of new things that can be useful for the practical experience of their life.
