A new agency – the “National Agency of Gastronomy” has been established within the system of the Ministry of Environmental Protection and Agriculture of Georgia.
The main aim of the establishment of a new public law legal entity was to protect, develop, popularize, and strengthen international awareness of the country’s gastronomic heritage, as well as to form and implement a unified state policy in the field of gastronomy. Â
The agency ensures the research and popularization of gastronomic heritage, as well as the improvement of legal mechanisms for their protection, effective coordination between various agencies and stakeholders, and the increase in the competitiveness of local products in both domestic and international markets.
It is worth noting that gastronomy is one of the important foundations of the country’s cultural identity and social development. It combines traditions, knowledge, and unique gastronomic practices, which create national identity and have a significant impact on the international image of the country. The increased interest of international and local consumers in authentic gastronomic products creates additional opportunities for Georgia.
In addition, Georgia is recognized as the homeland of wine, where the continuous tradition of wine production dates back about 8,000 years, which is a special competitive advantage for the country.
Accordingly, the Agency’s activities will significantly strengthen the regional development process, promote the diversification of agriculture and the commercialization of local traditional products, which will increase the incomes of the rural population and help stimulate the economic development of the countryside, and the growth of local production.
The Agency’s activities will also have a positive impact on the country’s tourism potential, especially on the development of gastronomic tourism. The practice of protecting and using geographical indications and designations of origin will be strengthened, which will ensure the protection of product quality, authenticity, and reputation, and increase consumer confidence.
