Georgia: The Competition and Consumer Agency of Georgia (GCCPA) publishes an interim report on Blueberry Market Monitoring. The agency’s monitoring includes an examination of the overall situation in Georgia’s products and services markets from the perspective of competition.
In the relevant market, these include an examination of the main determinants, existing barriers, and an assessment of the competitive environment.
The Agency started monitoring the blueberry market on June 30, 2023, to examine the problems farmers have in selling their products as well as the competitive situation in the market. According to the Agency’s interim assessment, approximately 50 enterprises shipped blueberries from Georgia between 2020 and 2023.
According to the agency’s interim evaluation, in 2020-2023 about 50 companies exported blueberries from Georgia. Mainly in the Russian Federation (more than 90% of total exports). In 2020-2022, the market export level is low-concentrated, and in 2023 the index is rising to a moderately concentrated market mark.
The number of blueberries exported from the country is increasing. In particular, in 2020, the total export volume was 654.9 tons, and in 2023 there is a 500% increase – 3412.8 tons. Along with the quantitative index, the total value of exported blueberries has also increased. In particular, in 2020, 11.3 million GEL worth of blueberries were exported, 17.5 million GEL in 2021, 23.8 million GEL in 2022, and in 2023 the total export value was 53.9 million GEL (an increase of 475%).
The total share of 5 large companies on the market export level, in the period studied, varies from 43% to 65%. There is no dominant economic agent fixed on the market and also, there is no place for the existence of group dominance in the form of market shares.
The agency continues to monitor the blueberry market, the final report of which is planned to be prepared in 2024
