Georgia: The National Wine Agency of Georgia hosted a working meeting with the official representative of Messe Düsseldorf in Moldova, the South Caucasus, and Asian countries Michael Mandel. The meeting was held on May 22, 2025, Thursday.
It is worth noting that he was on a working visit to Georgia and within the framework of this working visit, he met with Zurab Vacharadze, Deputy Chairman of the National Wine Agency.
However, it should be mentioned that Messe Düsseldorf is an exhibition center located in Düsseldorf, Germany. It is the organizer of the international wine and spirits trade fair “ProWein,” and it was held not only in Düsseldorf but also in various cities around the world.
During the meeting held at the National Wine Agency, the parties discussed the outcomes of Georgia’s long-standing participation and cooperation in ProWein exhibitions, as well as plans. Furthermore, the conversation also touched upon the prospects and relevance of presenting Georgian wine at ProWein exhibitions in Hong Kong, Singapore, and Brazil.
Participants of the Meeting
The meeting was attended by Elene Kiknadze, Head of the Events and Exhibitions Division of the Agency’s Marketing and Public Relations Department.
It is noteworthy that within the framework of the ProWein Düsseldorf exhibition held in the city of Düsseldorf, Germany, the 25th anniversary of Georgia’s participation in the event was also celebrated in the month of march of this year.
In addition, it should be noted that with the support of the National Wine Agency, Georgian wine was also showcased at ProWein exhibitions in Japan and China.
The annual exhibition “ProWein,” whose main event is held in Düsseldorf, is the most significant occasion of the year for wine producers. Within the framework of the exhibition, producers establish new contacts which included the importers. The producers also gained insights into modern technologies and services.
