Italy’s Napapijri to open its branch in Tbilisi

Tbilisi:  Italian Brand Napapijri is all set to Launch the First exclusive Monobrand Store in Tbilisi, the capital city of the Republic of Georgia. It will come up in the month of March 2024.

It is to be specifically mentioned that an Italian brand called Napapijri is set to open its first mono-brand store in Tbilisi’s “City Mall.” Davit Chkheidze, founder of “Megasport,” the brand’s official representative, shared the information regarding this development.

He also highlights Napapijri’s unique appeal in the Georgian market while underlining its standout production quality, casual style, and innovative technology.

He also said that till now, Napapijri’s range was available across various “Megasport” branded outlets (spanning 11 stores in Tbilisi). But by Observing the brand’s growing popularity, “Megasport” has now decided to open an exclusive space for Napapijri enthusiasts.

Davit Chkheidze also said, “We completed last year very successfully on a high note and are now looking forward to 2024 with great anticipation, with the highlight being the launch of the Napapijri store in ‘City Mall’ of Tbilisi. 

The main focus will be on this new opening along with managing our lease agreements with other stakeholders, as we navigate the challenging real estate market he added.

He also added that the soaring rental prices are pushing our company to rethink its strategy with new options. The preparations for the Napapijri store are in full swing, and we are eager to open its doors in March this year as well”.

It is worth mentioning that the upcoming store is expected to create five new jobs initially for the local people who are interested in the job market. 

Moreover, Napapijri’s journey began in 1987 with the introduction of the iconic brand “Bering Bag. “Bering Bag is known for its style, functionality, and quality. Meanwhile, “Megasport” has established itself as the official Georgian representative for globally recognised brands like North Face, Timberland, and Diesel.

At the present time, the “Megasport” operates in 11 stores across Tbilisi, employing over 80 staff, and is gearing up to add the Napapijri store to its portfolio.