Tbilisi, Georgia: Due to the ongoing events in the country, TBC opted not to launch a traditional New Year’s advertising campaign. Instead, it dedicated its communication platforms, where its ads are usually displayed, to boost the voices of the people.
On New Year’s Eve, heartfelt wishes for Georgia in 2025 are displayed on monitors across Tbilisi and other major cities. The luminous monitors were also carrying messages of hope and unity from people worldwide.
TBC Bank called the people of Georgia and abroad to share their wishes for Georgia in 2025 via mobile banking. TBC received New Year’s wishes from all over Georgia, including Abkhazia, and 111 countries around the world.
As a result of this call to action, TBC customers were inspired to offer their wishes for Georgia in 2025 via mobile banking. TBC collected wishes from different parts of the world and all over Georgia and then shared them through various communication channels.
Also, wishes of various contents were distributed in all cities of Georgia: on digital monitors on the streets, on screens of TBC Bank branches, ATMs, mobile banking, airport screens, digital channels, and cinemas.
This is to remind the public that every year TBC launches a new year campaign on New Year’s Eve and people from all over Georgia take part in it with great enthusiasm and joy. This year due to the ongoing protests in Tbilisi TBC decided not to launch a New Year campaign but still it altered its traditional New Year’s outreach into a meaningful initiative that united voices from across Georgia and beyond, by simply giving a platform to the people.
Know more about TBC Bank
TBC Bank is a Georgian bank with its headquarters located in Tbilisi, Georgia. The original name of TBC Bank, which dates back to 1992, was Tbilisi Business Centre. Instead of being merely an acronym for the original name, TBC is currently registered as the bank’s official name.
History of TBC Bank
The history of TBC Bank dates back to 1992 when Mamuka Khazaradze and Badri Japaridze, two Georgian businessmen, and other Georgian partners established the bank, Tbilisi Business Centre, or TBC.
This is where TBC Bank’s history began. They started the bank with $500, which was the minimum amount needed to start a bank in Georgia in the early 1990s.
