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Tuesday, July 1, 2025

Georgian government approves program to promote “Georgian wine ”

The Government of Georgia has developed a new program to promote Georgian wine production in the local market under the name “state program for the promotion of Georgian wine production”.

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The Government of Georgia has developed a new program to promote Georgian wine production in the local market. The program has been launched under the name “state program for the promotion of Georgian wine production”.

The newly approved program of the Georgian government will be implemented by the National Wine Agency of the country. Furthermore, the concerned authority will start accepting applications from April 22 of the current year.

While sharing detailed information in this regard the representative of the national wine agency said that the new program aims to make the state’s financial support mechanism to promote wine production in the local market more flexible and transparent.

The ensured transparency will attract interested people to invest in wine production which will also provide an additional boost to the national economy.

They also added that as per the program’s terms and policies, Georgian wine festivals, thematic exhibitions, competitions, and educational activities will be financed.

Similary the program includes in detail the financing of exhibitions-festivals, contest-related event organizers, and co-financing conditions. Moreover it also includes the amount of payment and a list of documentation that needs to be submitted by legal entities who want to receive the funding within the program’s provision.

It is also to be noted that under the initiative and support of the National Wine Agency in parallel with international marketing campaigns, a number of wine festivals, exhibitions, and tasting competitions are usually held throughout Georgia.

The main aim of these events is to promote Georgian wine and other wine production in the local market. The wine agency also wants to promote the development of winery and wine tourism and promote the culture of wine consumption in the country which is necessary for economic growth.

The official who are familiar with the information said that “ those wishing to participate in the program they can visit the official website of the national wine agency where the the application form will be posted on the day of the program. They also encouraged the people to attend the program with great enthusiasm.

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