The Minister of Environment and Agriculture of Georgia, Otar Shamugia, on an official visit to the United States of America met with Georgian wine exporters, shop owners and marketing company representatives in Washington and New York.
At the meeting held at the office of the marketing company Colangelo and Partners, Otar Shamugia heard their visions and expressed hope that, in cooperation with the National Wine Agency, Colangelo and Partners will actively work on marketing and promotion plans aimed at raising awareness of Georgian wine in the US market which will undoubtedly affect the growth of export sales of Georgian wine in the United States of America. Colangelo and Partners are one of the international marketing companies with 25 years of experience.
“We express our hope that in cooperation with you and as a result of consistent and properly planned activities, the awareness of Georgian wine will reach a wider scale. Our strategic goal is to create and establish “Georgian wine” as a global brand to promote it in the mass consumption segment. We think that right now is a unique moment when the Georgian wine industry is ready to make an ambitious application in America”, said Otar Shamugia.
At a meeting held at the General Consulate of Georgia in New York, where both wine exporters and representatives of an international marketing company were present, the strategy of raising awareness of Georgian wine in the United States of America was discussed in detail.
As Otar Shamugia noted, one of the necessary conditions for the success of Georgian wine in America is to connect Georgian wine companies and representatives of American importers, distributors and trade networks, at the same time promote the maximum involvement of importer-distributors working in America in the events planned by the international marketing company.
“We have high hopes that the planned activities will attract the mentioned audience and will create more interest in Georgia and Georgian wine”, said Otar Shamugia.
Otar Shamugia, together with the Extraordinary and Plenipotentiary Ambassador of Georgia to the United States of America, Davit Zalkalian, was interested in the sales figures and potential of Georgian wine at the “Bach 13” wine store in Washington.
As a shopkeeper, Giga Grigolia noted that the store offers American customers an assortment of wines and alcoholic beverages from 30 companies in Georgia. According to him, the interest in Georgian wine has increased especially recently, in which the 8,000-year history of Georgian wine has an important role.