The International Wine Marketing and Media Forum was held at the Scientific-Research Center of Agriculture on Saturday, May 16, in Jighaura. It was organized by the platform “Madam Sommelier.”
The forum brought together Georgian and foreign vineyard scientists, professionals, marketers, tourism and media representatives. The forum aimed to promote Georgian wine, share professional experience, and strengthen international cooperation.
The event was opened by the Deputy Speaker of the Parliament of Georgia, Nino Tsilosani, the Director of the Scientific and Research Center of Agriculture, Levan Ujmajuridze, and the founder of the platform “Madam Somelie,” who delivered welcoming words.
“It is particularly important when such events are attended by both local and foreign professionals, which promotes the presentation of Georgian wine, culture, and tourist potential of the country in a wider way,” noted Deputy Speaker of the Parliament of Georgia Nino Tsilosani.
During the forum, the participants were introduced to the latest research results of Georgian vineyard-winery, cultural and scientific heritage, directions of protection and research of genetic resources of Georgian grapes, issues related to rare local varieties, and traditional technologies of Kevri.
Within the thematic sessions, international and Georgian speakers discussed wine marketing, branding, digital communications, wine tourism, and the development of new markets.
“It is particularly important that the event with this representation was hosted by Jighaura, spaces where unique genetic resources of Georgian grape varieties are protected and multidisciplinary scientific research is underway, which is the basis of Georgian vineyard-winery development.” Georgia is not only one of the oldest blinds of grapes, but also a living space, where the tradition of vineyard-winemaking, formed over millennia, continues to develop and ensures the preservation of unique genetic heritage in the context of the world’s cultural history, noted Levan Ujmajuridze, Director of the Science and Research Center of Agriculture.
At the end of the event, a professional tasting of wines from rare Georgian grape varieties was held at the base of Jighaura, which attracted the special interest of international guests.
“Georgian wine is completely different from what we are used to in Europe. “It is particularly impressive for its naturalness, diversity, and culture, which unites people and history with wine,” said Italian wine tourism specialist and co-founder of the platform “Winedering“.
