Tbilisi: The wine agency of Georgia is all set to maximize the awareness and export potential of Georgian wine in the UK. The agency has planned to organised market tasting seminars in various cities in the UK this year.
Georgian wine will be presented at international exhibitions and events a well as in fairs. The agency is also aimed for targeted advertising and media campaigns that will be carried out in near future.
It is worth to note that as per the details the wine tours will be organized in Georgia for media, sommeliers and sales representatives. As per the media reports with financial support of the National Wine Agency, in 2025, the above-mentioned events in the UK will be implemented by the marketing company “Swirl Wine Group”, headed by the famous Master of Wine Sarah Abbott.
It is also to be noted that the United Kingdom is one of the largest importers and consumers of wine in the world, which has been identified as one of the potentially growing strategic export markets for Georgian wine since 2014.
The consistent cooperation of the National Wine Agency with Georgian wine producers has made it possible to create a growing trend in the export of Georgian wine. In 2024 up to 426 thousand litters of wine were exported which is a 72% increase compared to 2023.
One of the main directions of the National Wine Agency’s activities is the promotion and increase of awareness of Georgian wine in international markets. To diversify wine markets, the agency carries out targeted advertising and marketing campaigns in the USA, Europe.
The wine agency of Georgia is one of the main agencies entrusted with promotion of Georgian wine across the globe. The agency used to organise many seminars throughout world in this direction as well.
The agency also attended international events where people are provided information on Georgian wine as well.
